Last Updated: April 14, 2023
AJA Video Systems, Inc. (“AJA”, “we”, “us” or “our”) developed the following privacy policy (this “Policy”) to help maintain the security and privacy of AJA customer data. The following explains how we collect and use information about you and your use of our website, products and services. Please review the below information.
By entering our website or registering for and/or using our products or services, you agree to the terms of this Policy and authorize AJA to use and disclose information about you as described below. This Policy may change from time to time (see Changes to the Privacy Policy). Your continued use of our website, products or services after we make changes is deemed to be acceptance of such changes, so please check this Policy periodically for updates.
We collect several types of information from and about users of our website, products or services, including, but not limited to: (i) “personal information”, as defined in California Civil Code § 1798.140(v)(1)(A-K), and (ii) “sensitive personal information” as defined in California Civil Code § 1798.140(ae)(1)-(3). The information we collect from you depends on how you interact with us or our website, the products or services you use, and the choices you make.
We collect information about you from different sources and in various ways when you visit our website or use our products or services, including information you provide directly, information collected automatically, information obtained by us from third-party data sources, and data we infer or generate from other data.
Information you provide directly. We collect the personal information that you provide to us. As indicated below, some of this personal information may also be considered sensitive personal information under the California Privacy Rights Act of 2020 (the “CPRA”).
For example:
Contact information. We collect the name, email address, company name and account information, postal address, phone number, fax number, demographics (sensitive personal information), and other information you provide us, including when you complete registration/activation forms.
Demographic data. (Sensitive personal information) When you register or at other times, we collect demographic details you provide.
Payment information. If you order products, services, or support plans online or through email submission to our orders department, we collect payment card numbers (sensitive personal information) and other payment information.
Content and files. We collect any documents, photos or other files you upload to our website or otherwise provide to us, and if you send us an email message or other communications, we will collect and retain those communications. (Sensitive personal information.)
Referral information. We may ask you where you heard about our company or products, and for other information that will help us understand more about your needs or help us process your requests for information.
Product registration. We may ask you, either individually or on behalf of your company, to complete registration/activation forms when using the services or our products, including product information, customer ID, network and operating system, and other information relevant to registration.
Information collected automatically. When you enter our website, register for and/or use our products and services, some information is collected automatically.
For example:
Identifiers and device information. When you visit our website, our web server automatically logs your Internet Protocol (IP) address (sensitive personal information), and information about your device, including device identifiers (such as MAC address) (sensitive personal information); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration. As further described in the Cookies, Mobile IDs, and Similar Technologies section below, our website and online services store and retrieve cookie identifiers, mobile IDs, and other data.
Geolocation data. Depending on your device and app settings, we collect geolocation data (sensitive personal information) when you use our apps or online services.
Usage data. We automatically log your activity on our website, apps and connected products, including the URL of the website from which you accessed our website.
Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”).
For example: we may infer your city, state, and country location based on your IP address.
Information from third-party sources. We also obtain information about you from third parties. We protect information obtained from third parties according to the practices described in this Policy, plus any additional restrictions imposed by the source of the information. These third-party sources may include:
Third Party Sources | Categories of Personal Data |
Data brokers. Data brokers and aggregators from which we obtain data to supplement the data we collect. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information(sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Third party partners. Third party applications and services, including social networks you choose to connect with or interact with through our services. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information(sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Co-Branding/Joint Partners. Partners with which we offer co-branded services or engage in joint marketing activities. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information, geolocation data (sensitive personal information), usage data, sensor data, inferences |
Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Publicly available sources. Public sources of information such as open government databases. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Information created or generated. We may take the information we obtain from you and, together with the personal information from other users of our website, products or services, aggregate it with the identifying information removed so that it is no longer personally identifiable to you or any particular user. We may combine this aggregated, anonymized data (“Aggregate Information”) with the information we receive through cookies, log files and other means to develop generalized information about use of our services and products and other generalized information relevant to our business. Your IP address (sensitive personal information) may be collected and stored for the purpose of determining unique users of the services. We do not use IP addresses to identify or target individual users.
When you are asked to provide personal information, you may decline, and you may use device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly.
We use cookies, web beacons, mobile analytics, advertising IDs, and similar technologies to operate our website and online services and to help collect data, including other identifiers and device information and usage data.
Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well.
Cookies allow us to statistically monitor how many people are using our services and for what purposes, how often someone uses the services, and the length of their sessions. We also use cookies to prevent you from having to re-enter your identification and password information each time you use our services, to combat fraud, to analyze and improve our service performance, and to fulfill other legitimate purposes. Cookies are not designed to retrieve personal or business data from your hard drive, your email, or any other personal information. Although your refusal of cookies will not interfere with the ability to interact with most of the services, you will need to accept cookies in order to access information and use certain functions.
Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website. When your browser opens a webpage that contains a web beacon, it automatically connects to the web server that hosts the image (typically hosted by a third-party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our website (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our promotional email messages or newsletters to tell us if you open and act on them.
Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps may contain software that enables our third-party analytics and advertising partners to access the mobile IDs.
We, and our analytics and advertising partners, use these technologies in our website, apps, and online services to collect personal information (such as the cookies stored on your browser, the advertising identifier on your mobile device, or the IP address of your device) when you visit our site (or use our app). We and our Partners may also use these technologies to collect personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign-in, analyze how our website and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our Partners also share the information we collect or infer with third parties for these purposes.
We utilize Google Analytics Advertising Features to help provide product information to potential end users and owners of AJA products. We also use the Google Analytics cookie and Google Advertising cookies to assist and drive searches from third party sites to the appropriate page on our website. This enables us to provide and guide end users to the solution they seek more efficiently. Google Analytics Advertising Features allow us to enable features in Google Analytics that aren't available through standard implementations.
Google Analytics Advertising Features we may use include:
You can opt-out of the Google Analytics Advertising Features that we utilize through Ads Settings, Ad Settings for mobile apps, and by opting out by visiting Google Analytics’ currently available opt-outs for the web or using other services such as those described at www.networkadvertising.org/choices/. You can learn more about how Google uses data when you use our services by visiting this page or a successor maintained by Google: www.google.com/policies/privacy/partners.
Third-party service providers may also be members of associations that provide a simple way to opt out of analytics and ad targeting, which you can access at:
Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
Email web beacons. Most email clients have settings which allow you to prevent the automatic downloading of images, which will disable web beacons in the email messages you read.
Do Not Track. Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our website does not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.
We use the personal data we collect for purposes described in this Policy or otherwise disclosed to you. For example, we may use personal data for the following purposes:
Purposes of Use | Categories of Personal Data |
Product and Service Delivery. To provide and deliver our products and services, including securing, troubleshooting, improving, and personalizing those products. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Product Improvement, Development, and Research. To improve our products, develop new products or features, and conduct research. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Personalization. To better understand you and your preferences and to enhance your experience and enjoyment using our products and services. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Customer Support. To provide customer support and respond to your questions. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Marketing. To communicate with you about new products, services, offers, promotions, rewards, contests, upcoming events, and other information about our products and services and those of our selected partners (see the Choice, Control Deletion of Personal and Sensitive Personal Information section of this Policy for how to change your preferences for promotional communications). | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
Advertising. To display advertising to you (see the Cookies, Mobile IDs, and Similar Technologies section of this Policy for information about personalized advertising and your advertising choices). | Contact information, demographic data (sensitive personal information), payment information (sensitive personal information), content and files, biometric information (sensitive personal information), referral information, product registration, identifiers and device information (sensitive personal information), geolocation data (sensitive personal information), usage data, sensor data, inferences |
You have the right to direct AJA to limit the use of your sensitive personal information (as defined by the CPRA, the California Consumer Privacy Act of 2018 (“CCPA”) and the Delaware Online Privacy and Protection Act (“DOPPA”)), to that use which is necessary to perform our services or provide the goods reasonably expected by an average consumer of those services or goods, except as provided by law. To make such a request, please call us toll free at +1 800 799 1492 or email us at privacy@aja.com.
We share personal information about you from time to time with your consent or as necessary to complete your transactions or provide the products or services you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.
In addition, we share the categories of personal data described above as follows:
We may also access, transfer, disclose, and preserve personal information when we believe that doing so is necessary to:
Third party analytics and advertising companies also collect personal data through our website and apps including transaction details (sensitive personal information), account information, marketing and communications data, demographic data (sensitive personal information), content and files, geolocation data (sensitive personal information), usage data, and inferences associated with identifiers and device information (such as cookie IDs, device IDs (sensitive personal information), and IP address (sensitive personal information)) as described in the Cookies, Mobile IDs, and Similar Technologies section of this Policy. However, except as set forth under the heading “Notice of California and Delaware Privacy Rights”, AJA does not sell your personal information.
Finally, we may share Aggregate Information and other de-identified information in accordance with applicable law.
Some of our products include references or links to products provided by third parties whose privacy practices may differ from ours. If you provide personal information to any of those third parties, or consent to our sharing personal information with them, once in the possession of such third parties, that data is governed by their privacy policies, subject to certain limitations.
Access, correction, and deletion. You have the right to submit a request for disclosure, correction, or deletion of the personal information that AJA has collected about you. If you wish to request access to, or correction or deletion of, personal information about you that we hold, please call us toll free at +1 800 799 1492 or email us at privacy@aja.com.
You can always contact us as described below under “How to Contact Us”. However, to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable or excessive, where providing the data would be prohibited by law or could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the data relates. Please note that it may take up to four weeks to be removed from our mail lists and 10 days to be removed from our email and phone lists.
Communications preferences. Occasionally, we may send you communications to provide you with information or promotions relating to products and services that may be of interest to you, including notification of important product issues and updates. You can choose whether to receive promotional communications from us by email, physical mail, or telephone. If you do not want to receive promotional emails from us, you can unsubscribe from those emails by following the directions at the bottom of each email. Please allow 10 business days to be removed from our promotional email lists. These choices do not apply to mandatory service communications that are part of certain of our products, or to surveys or other informational communications that may have their own unsubscribe method.
Third-party email promotions. If you access and/or use services from any of our Partners by clicking a link when using our services or accessing our website, an AJA/Partner co-branded site or by any other means, any information you reveal in connection with such service is submitted to the applicable Partner and/or third-party site and is not subject to this Policy. You should consult the privacy policy of any Partner or third-party site with respect to its treatment of any information that you may reveal in this manner.
Choices for Cookies and Similar Technologies. See the Cookies, Mobile IDs, and Similar Technologies section for choices about cookies and other analytics and advertising controls.
AJA offers consumers two distinct methods for submitting requests for disclosure or deletion:
AJA will not discriminate against you for exercising your rights to disclosure or deletion. Unless otherwise permitted by the CCPA/CPRA/DOPPA or other California or Delaware law, AJA will not deny you goods or services, charge you a different rate for goods or services, provide you a different quality of goods or services, or suggest that any aspect of your service will change if you exercise any of your rights enumerated here.
If you are a California resident, the processing of your personal information may be subject to the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and other California privacy laws. This Policy also complies with the Delaware Online Privacy and Protection Act (“DOPPA”). Any terms defined in the CCPA/CPRA/DOPPA have the same meaning when used here.
Right to Know. You have the right to request that AJA provide you with the following information:
You may make such a “request to know” by contacting AJA at privacy@aja.com. Note that we have provided much of this information in this Policy.
Right to Request Deletion. You also have a right to request that we delete personal and sensitive personal information under certain circumstances, subject to a number of exceptions. To make a request to delete, call us toll free at +1 800 799 1492 or email us at privacy@aja.com.
Right to Opt-Out. You have a right to opt-out from future “sales” of personal information. To do so, please visit our “Do Not Sell My Info” page.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA/CPRA/DOPPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us. Further, to provide or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. Finally, you have a right to not be discriminated against for exercising rights set out in the CCPA/CPRA/DOPPA.
Additionally, under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. California Customers may request further information about our compliance with this law by calling us toll free at +1 800 799 1492 or emailing us at privacy@aja.com. In your request, please attest to the fact that you are a California resident and provide a current California address for your response, and please allow up to thirty (30) days for a response.
If the processing of personal information about you is subject to European Union data protection law, you have certain rights with respect to that data:
To make such requests, call us toll free at +1 800 799 1492 or email us at privacy@aja.com. When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.
We rely on different lawful bases for collecting and processing personal information about you, for example, with your consent and/or as necessary to provide the products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.
Location of Processing European Personal information. We transfer personal information from the European Economic Area and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Union’s Data Privacy Law, please visit: https://gdpr.eu/what-is-gdpr/
We retain personal information for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.
The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location(s) are chosen to operate efficiently, improve performance, and to create redundancies in the event of an outage or other problem. We take steps designed to ensure that the data we collect under this Policy is processed according to the provisions of this Policy and applicable law wherever the data is located.
We take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction. We combine industry-standard administrative, physical and technical safeguards with a code of conduct for those employees who are permitted to access our customers' personal information. If you purchase a product or service online, we use SSL encryption to encrypt your credit card information before it is sent to AJA in order to protect the integrity and privacy of the credit card information that you provide to AJA via the Internet.
Many of our web-based services are hosted on servers that are co-located at a third-party facility with whom we have a contract providing for security measures. For example, information we collect through our services is submitted via SSL encryption and stored on a third party-hosted server equipped with industry standard firewalls.
Despite these security measures, the confidentiality and security of any information under our control cannot be guaranteed, and we do not represent or warrant that your personal information will be protected against loss, misuse, attacks, or alteration by third parties. To help AJA protect personal information, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts. If you have any reason to believe your connection to our services or any information you have submitted is no longer secure (for example, if your password has been misused) you should immediately notify AJA at the contact information described under the heading “How to Contact Us”.
Please remember that any information (including personal information) that you submit, post or otherwise reveal in a public forum, including any such feature of our services (such as a bulletin board, chat room, blog or product discussion forum) will be accessible by third parties not related to us. If you are using such a public forum on any of our services, you are not authorized to collect or use any personal information there (including to contact any individual other than through functionality provided by AJA in such public forum).
AJA’s products and services are not designed to appeal to children under the age of 13. As such, our services are not directed at children under the age of 13 nor do we knowingly collect or maintain information from children under the age of 13 through our website or services.
To the extent AJA is able to determine the age of users by their submissions to or communications with AJA’s website, AJA will not knowingly (i) collect or post information from individuals under the age of sixteen (“children”) without their parent’s or guardian’s consent, or (ii) provide any personally identifying information collected from children, regardless of its source, to any third party for any purpose whatsoever. No information collected through AJA’s website from users self-identified as children will knowingly be used for any marketing or promotional purposes whatsoever, either inside or outside AJA. We do not knowingly sell the personal information of minors under 16 years of age.
We will update this Policy when necessary to reflect changes in our products or services, how we use personal information, or the applicable law. When we post changes to this Policy, we will change the “Last Updated” date at the top of this Policy. If we make material changes to this Policy, we will provide notice or obtain consent regarding such changes as may be required by law.
If you have a privacy concern, complaint, or a question for AJA, please contact us at privacy@aja.com. Our address is AJA Video Systems, Inc., 180 Litton Drive, Grass Valley, CA 95945, USA. Telephone +1 530 271 3301. Toll-free +1 800 799 1492.