AJA XENA Cards Hit the Road in Wohler Mobile Showroom
May 28, 2009
Wohler Technologies, Inc. provides in-rack audio, video and data monitoring and closed captioning solutions for the broadcast, motion picture, and professional audio/visual markets. As part of the company's efforts to more effectively market themselves, they've built Wohler Mobile, a 22-foot long trailer that serves as a mobile showroom for customers, distributors, and dealers.
Wohler selected AJA XENA video cards for video playback in order to highlight the new Wohler line of audio monitors that display 16 channels of embedded audio on an SDI stream. Wohler chose XENA over other solutions because of its versatility, simplicity and support for such a wide array of video formats.
"XENA allows you to bring in material that's designed for film editing, video, broadcast, animation or special effects," said Kim Templeman-Holmes, VP of global sales and marketing at Wohler Technologies, Inc. "It's a multipurpose solution that's easy to operate and allows us to showcase our audio products in the same way that our customers might be operating."
AJA XENA cards are featured in the showroom displaying real-world workflow solutions that meet the production needs of current and future customers. The mobile showroom displays production, acquisition, live broadcast, distribution and transmission workflow scenarios.
"AJA is an industry leader in material conversion, and we wanted to put product and workflow into this showroom that customers are going to identify with," said Templeman-Holmes. "On the XENA you can store a number of discreet audio and embedded channels into the video stream SDI. Then you can select those independently for playout at the same time. This option gives the program producer, or any potential client, a way to create and store program material that is designed to meet a variety of broadcast needs in one table and distribute it very quickly and easily."
The XENA line of video capture and playback cards are designed to fit a variety of creative workflows based on the Windows Vista® and Windows® XP platforms. XENA LH (PCI/PCI-X compatible) and LHe (PCIe compatible) support combined HD/SD workflows; XENA LS supports SD capture and playback; and XENA 2K delivers uncompressed SD, HD and Dual Link HD while enabling users to work with 2K frames in a flexible and future-safe architecture. The entire XENA line of products ships with AJA's own stand-alone deck-control, playback and capture application, Machina™, and a host of powerful plug-ins for seamless integration with leading graphics and effects applications.
Wohler Mobile operates as a tradeshow on wheels for the San Francisco Bay Area-based company, and most recently rolled into the NAB show in Las Vegas and InfoComm 09 in Orlando, FL. For more information on the Wohler Mobile schedule, please visit www.wohler.com/tour.