AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, has brought Sarah Elizabeth Mason on board as Strategic Marketing Manager. This appointment comes as AJA is experiencing unprecedented growth with rapid market adoption of its recently released Io HD video I/O device and FS1 converter and the continued popularity of its KONA and XENA solutions for both Mac and Windows-based editors.

"Along with a stellar line of products, it's the people at AJA that have always been the key to the success of the company," said Nick Rashby, President, AJA Video Systems. "We're very pleased to have Sarah join the AJA team, and know that her deep knowledge of the video industry and experience in production will be a huge asset as she drives new marketing initiatives and extends our third-party relationships."

Sarahelizabeth Mason joins AJA from DV411 Digital Video Systems, where she most recently served as Vice President, Marketing and Business Development, bringing with her a solid background in the professional video industry. During her decade-long tenure with DV411, Mason worked to build strategic relationships with companies such as Adobe, Apple, Avid Technology, Panasonic and Sony, as well as with DV411 customers, including CBS Television, Comedy Central, ESPN, FX Entertainment, NBC, Paramount Studios and Warner Brothers. Mason's day-to-day activities included marketing, communications, web site development and special events, with a special emphasis on business partnerships. Mason is a graduate of Boston University, with a B.S. in Broadcasting and Film and an M.S. in Screenwriting.

"I am thrilled to be joining the AJA family," commented Mason, Strategic Marketing Manager, AJA Video Systems. "I've been selling AJA products for several years, and have an enormous amount of respect for their incredibly talented team and reputation as a provider of innovative video solutions. I look forward to expanding co-marketing initiatives with AJA's partners within the industry, as well as spearheading efforts to take the AJA brand to the next level."